(NU/1589-1) Digital PR for NICA (National Innovation Centre for Ageing)

NICA has recently rebuilt their website to gain independence from Newcastle University and ensure their digital presence better aligns with what they represent. This website will be going in October 2020. The next step for NICA is to start building a 'footprint' in the North East. Specifically, NICA wants to increase their PR efforts. There are two main requirements from press: local/national exposure and international exposure. NICA require a PR agency with strong local connections. The agency will be supplied wit...