An Audience Strategy for The National Archives

We are seeking a partner to help create an audience strategy for the National Archives. The key elements of this work will be: • To assess the viability/suitability of our audience engagement plans • To create direction and focus for our audience engagement • To provide a simple framework for segmenting audiences and strategy for growth • Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) • Make suggestions towards language an...