Audience Insight Research

The British Film Institute (the 'BFI') is seeking to appoint a supplier to manage a year-long research project into the audiences who engage with the BFI's public offer. This should encompass a quantitative tracking survey that will provide key metrics on audiences across five different touchpoints and additional qualitative 'deep dives' into particular areas of focus that need more analysis. The touchpoints are a mixture of digital and in-person experiences. A key outcome of this research is to understand the audi...