PR representation on behalf of AHDB covering the German and Austrian markets

AWARDED - Germany is an important market for high quality beef and lamb, lamb in particular has a low level of per capita consumption on the German market - less than one kilo per capita per annum - offering good opportunities for market growth. Exports of British lamb to Germany have increased sharply in recent years and it is important this momentum is maintained. The Quality Standard Mark for British beef and lamb is a brand that is actively used in Germany, as is the PGI West Country beef ad West Country lamb....