629 - Brand Strategy Agency

Over the past 12-18 months, Aston University has developed a brand strategy to connect the University's strategy and mission with its wider marketing and communications strategies. The brand strategy and proposition has been developed in partnership with brand strategists and endorsed by the University Executive. The objective of this work is to leverage the brand strategy to move our understated proposition into a more powerful articulation of what we wish Aston University to be renowned for and associated with.