Development of UK Global Screen Fund International Brand Strategy

The BFI is seeking to commission an agency to undertake the development of an international brand strategy to promote UK screen content to audiences around the world. The successful agency will work with the BFI to develop a compelling brand proposition and strategy which engages global audiences with a powerful, fresh vision for UK independent screen content and communicates the quality and value of the UK screen sector. The new brand strategy will be the first step of a major promotional campaign to reposition, s...