Falsified Medicines Campaign

We wish to verify the following: What and who influences individuals to buy medicines online? The customer journey and buying decision process. What do consumers look out for when buying medicines and medical devices online? We would be particularly interested to know how the different motivation factors relate to each other and whether they vary with different people and different medicine and medical device types. What online and offline sources do they use to find out about health and wellbeing-related informati...