UK SBS CR18145 Business Basics Messaging Trials Insight Partner

BEIS had a requirement for work to identify which methods and messengers of communications are most effective at encouraging SMEs to adopt productivity enhancing basic technology and management practices through collaborating with partners. The objectives of this work are to test: • A variety of behaviourally informed messages/interventions • Mode of communication with SMEs (e.g. letters vs emails) • The impact of the Messenger - Government departments, local public sector (e.g. Growth Hubs, LEPs), Business O...