GB-London: VB796 VisitBritain Australia Customer Segmentation 2017 research

VisitBritain's current focus is to ensure Britain is high in the consideration set for Australians planning holidays, with the ultimate objective to increase the number of people visiting and increasing their spend in the UK regions. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.