Kantar Purchase and Consumption Data and Analysis

Defra require robust data on food purchases and consumption and how this is changing in a rapidly evolving policy environment. Recent inflation is leading to changes in food purchases and consumption for different groups of people. Moreover, in an era where there remains a high degree of concern over rising obesity and poor nutrition, there is a focus on households' shopping baskets. The UK has also seen a growing interest in alternative protein sources to traditional animal-based proteins, as consumers seek altern...