Multi-Media Marketing Campaign for 111 First - NHS Devon CCG

Devon Clinical Commissioning Group have commissioned a Supplier to deliver a campaign which provides clear, targeted marketing and wide-ranging stakeholder engagement to impact public behaviour in the adoption of a '111 First' model of access to urgent care services across Devon. Audience The campaign will focus on people aged 18-40, with a particular focus on working men and parents of young children. Deliverables The Supplier / Agency will: 1. Supply key campaign messages These will: • Resonate with the target...