Regional Tourism Pilot Project

The key objective of the Regional Tourism Pilot Project is to act as a proof of concept to demonstrate the value of taking a regional approach to promoting the region to visitors. Learning from this project will be used to inform the development of a regional response to the Tourism Sector Deal. Detailed performance indicators will be agreed as part of the procurement process but are expected to include: • Increase in visitor numbers, particularly focused on shoulder months, and length of stay across the region â...