Communications campaign for Own Your Own Home

Research shows that many young working people have given up on the dream of owning their own home – 89% of young working people surveyed agreed that “property is so expensive it is too difficult for a normal person to get on the housing ladder”. In October 2015, the Department for Communities and Local Government, in partnership with Number 10 and HM Treasury launched the Own Your Home campaign – aimed at persuading young working people to look again at home ownership and drive take up of appropriate Govern...