Healthy weight communications campaign

1.1. An external agency is required to undertake a full behaviour change campaign including insight, message and asset development and media buying promoting healthy behaviours relating to weight management. We know that particular conditions contribute to significantly worse outcomes for people who contract covid-19. We know that obesity is a particular risk factor, Public Health England reported similar numbers for mortality, with the risk of death from covid-19 increasing by 90% in people with a BMI over 40 (Pub...