Understanding experiences of ageism

Ageing Better is planning to commit significant resource to fight against the widespread use of derogatory and harmful stereotypes in the pursuit of a more positive and realistic understanding about later life across the country. For this Invitation to Tender we are looking to commission research to provide us with a foundational understanding of how ageism manifests and impacts older people. This project will inform a future large scale, multi-year, national campaign to shift public attitudes and behaviours toward...